Keynote: Measuring Company Culture Using Big Data
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Amir is Associate Professor of Organizational Behavior at the Stanford Graduate School of Business and (by courtesy) of Sociology, and the co-director of the Computational Culture Lab. He uses computationally intensive language and network-based methods applied to big data to model cultural dynamics in organizations, markets and informal social groups. His research projects all share an overarching theme: the desire to understand the social mechanisms that underlie how people construct meaning, and consequently pursue action.
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